Impact of social media


The IT and communication sector has evolved rapidly over past two decades with the major development being the evolution and emergence of social media. The pace of any changes is accelerating at faster speed like the mobile technology development has played very crucial role in proper shaping the social media impact. Globally, the mobile dominates when calculated the online time of the users. This data means to that people are very investing their time on mobile for connecting to the crowd at any point of time.

Have you ever thought why people share information over social media?

An amazing study conducted by the “New York Times Consumer Insight Group” revealed about the motivations that the participants thought for sharing the details on the social media. These includes the desire for revealing the entertaining and valuable content to crowd; for defining themselves, for growing  and then nourishing the relationships and for getting the word about the brands for instantly getting the support and likes.

Factors have somewhere caused the social networks for evolving from being in touch of the family and friends to being well used in a way that actually imprints impact over the real society. The social media is now used for shaping the business, politics, world culture, careers, education, innovations and many more. Even by using this social media platform, we can take step forward towards learning from it.

Below mentioned are some of the ways that the user feels the social media impact on their personal life and social group:

  • Social media effect on politics:
    In many of the researches, it is found that maximum of the population get the information and news from the social media. When compared to any other media, the impact of social media has raised the influence of political campaigns tremendously. The social networks plays crucial role in shaping and directing the electoral politics.
  • Social media effect on society:
    Social media nourishes interactions among the crowd across globe and they become more powerful as they move ahead.  Being thankful to the internet, every individual with the marginal views finds that there are plenty to stand by your side. Once the people start connecting then they start exchanging words, creating memes, better publications and complete online worlds that highlight their worldview and then smoothly enter in the mainstream. Without the social media, ethical, social, political and environmental ills will have low or can say minimal visibility. The raised visibility of the problems has moved the power balance from the hands of concentrated people.
  • Social media effect of commerce:
    The social media rise means it is rare to get the organization that lack behind in reaching its prospects and the customers using one social media platform or using many. The firms look at the importance of the usage of the social media for connecting to the customers and then building revenues.

Now a day, the businesses have realized that they can use the social media platform for generating the insights, stimulating demands and then creating the targeted product offerings. It is very essential in the commerce sector. In fact, researchers suggest that proper implementation of social networks in the offices that can strengthen the knowledge sharing. The defined result is for improving the activities related to project management and enabling the spreading the specialized knowledge. Complete implementation of social technologies in the offices removes hurdles, boundaries, enhances interactions, eliminates silos and finally leads to the creation of highly knowledgeable and skilled workers.

  • Effects of social media on working environment:
    The effect of social media over the process of recruitments and hiring is very high as maximum of the hiring officials comes to decision of hiring a candidate looking over their social media profiles. Many professional social networks like LinkedIn are needed social media platforms for the individuals looking out for employments. These social media platform allows the user to create their personal brand and then market it.

There exist more impacts of social media in different form and in different walks of individual. This highlights that there is a stop over the circulation of the information as the more is the frequency of the discussion; the greater is the social media effect.


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